• Kirkeby Summers posted an update 1 year, 2 months ago

    A lot of the Vietnamese population live in the rural areas nevertheless the proportion with the urban inhabitants are gradually increasing from 19.7% in 1990 to 26.0% in 2004. Vietnam’s largest city is Ho Chi Minh City (population 5.0 million) and Hanoi (population of 3.5 million) as well as Nai, Haiphong and Dac Lac.

    Household income in Ho Chi Minh City is almost three times the nation’s average – the city makes up about nearly half of all motorbikes in Vietnam. Nearly 20% of the population live underneath the poverty level and mainly from rural households. 10%-15% of the households are middle to high-income households while 65%-70% are lower-income households.

    INFRASTRUCTURE. Vietnam’s telecommunication systems lag behind many neighbouring countries in your community and thus government puts great emphasis on its modernisation. Digital exchanges now linked to Hanoi, Da Nang, and Ho Chi Minh City and main lines have increased as the utilization of mobile telephones keeps growing. The national road system stretches from the northern to southern tip of Vietnam. Southern and northern Vietnam are using two airfields and a couple main sea ports serving international shipping.

    INTERNATIONAL TRADE. Vietnam’s major trading partners would be the US, Japan, China, Australia, Germany, Singapore, Taiwan, Thailand and Columbia. Major exports include oil, seafood, rice, coffee, cashew nuts, rubber, tea, garments and shoes. Major imports include machineries and equipments, petroleum products, fertilisers, steel products, cotton, grains, cement and motorcycles.

    CONSUMER Using TECHNOLOGY. There were nearly 10.2million telephones installed in Vietnam and nearly 5.0 million cellular phone subscribers in 2004. The us government is putting considerable efforts to modernise and improve the country’s telecommunication system but nevertheless lags when compared with Singapore, Thailand and Malaysia. Computer penetration is low; estimates differ from 2% to 4% of the population in 2004 as well as an estimated 5.8 million web users. The penetration of television is just 20% and concentrated to homes inside the cities and towns. Similarly, installing refrigerators is targeted within the cities where 60% from the homes have refrigerators.

    RETAIL MARKET. Retail sales in Vietnam grew by 8%-12% annually from 2000 to 2004 brought about by increasing disposable income due to country’s strong economic growth. Vietnamese consumers spend two-thirds of the income on retail purchases amounting to US$16.3 billion in 2004. Traditional wet markets as well as the "mom and pop" shops dominate the retail industry accounting for 95% of the total retail trade. Several stores measure only five square metres (54 feet square). Modern stores are limited but gradually emerging in the united states and usually locally owned businesses concentrated in Ho Chi Minh City and Hanoi.

    FOOD CULTURE. Rice and noodles will be the staple food with the Vietnamese but taste preference differs by region. Foods in central Vietnam are spicier while foods in northern and southern Vietnam are less spicy and tend to be saltier. The Vietnamese often dip their foods with chilli, garlic or fish sauce to add flavour. The French colonialists introduced European style bread and bakeries in to the Vietnamese food culture. Western style junk food service establishments start to emerge alongside the traditional snack bars, cake shops and mobile food carts.

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